Tips for Maximizing Your Fundraising


Whether your goal is $250 or $25,000, it sure sounds like a lot of sponsorships at first, doesn’t it? But – by being positive, enthusiastic and persistent, you can and will reach whatever fundraising goal you choose.

PROVEN FACT: Making it fun will get you there even faster.

The following 10 steps will help raise $$ for cancer prevention and have FUN while doing it.

  1. Set your sights high! Establish a realistic but challenging $$ goal for sponsorships. Write it down in ink. If you believe you can do it – that’s the first step to getting there.
  2. Make a list of Prospective Donors – you know more people than you think! Aside from family members, friends, neighbours and your work colleagues, there are many more: your family doctor, dentist, chiropractor, naturopath, the life insurance agent who wants to sell you that policy, the owners of local stores and restaurants you have loyally patronized over the years, the realtor who sold your house… Don’t be shy. Ask!
  3. Write and send a brief fundraising appeal letter. Tell your potential sponsors what you’re doing and why you believe cancer prevention is so crucial. Personalize your message if you have time; it makes a big difference. Our top all-time fund-raiser sent several dozen personalized letters by snail-mail, each with a stamped, self-addressed envelope. She raised more than $13,000! Personalized emails are also effective.
  4. Plan a fundraising (and fun-raising) get-together. Ask a group of potential sponsors to join you for a barbecue or to play in your annual ping-pong tourney. Charge a fee, say $20 each. Be clear when you invite people that the purpose – aside from fun – is to support you reaching your $$ goal in the Cancer Prevention Challenge.
  5. If you’d prefer to have a more serious get-together to talk about cancer prevention issues, contact us to borrow one of several excellent films, including:
    • Toxic Trespass: A film about children’s health and the environment
    • Exposure: Environmental Links to Breast Cancer, hosted by singer, actor and breast cancer survivor Olivia Newton-John.
  6. Ask your friends to ask their friends to raise funds for you too. Multiply your efforts. One participant’s sister, who couldn’t make it to the Ottawa Race Weekend at the end of May last year, raised $1,000 in her own home town!
  7. Have that garage sale you’ve been putting off. (But maybe wait till the warmer days of Spring…)
  8. Save your loonies and two-nies for a month. All those loose coins sure add up.
  9. Ask a friend or two to participate with you – as a runner, walker or whatever activity you choose.
  10. Thank all your donors when it’s all over – and let them know how much money you raised for your special cancer prevention project.

Once you choose an “event” to challenge yourself, all you have to do is sign up and create your fundraising page. This page will display your goals, a picture of yourself and a description of your “challenge”. It’s often helpful to explain why you chose this challenge, and why you think that cancer prevention is important.

When your page is set up, you can direct friends and family to your page and encourage them to make a donation to support you in completing your personal challenge. Friends of family with donations of $20 or more will automatically be sent a tax receipt from the super duper fundraising software that we use. It’s like tax receipt magic!

If you choose something that lasts for a period of time, for example, giving up red meat for a month, you can update your page periodically and “blog” about your experience. Supporters want to read about your journey, both the good and the bad. You may think it’s silly to write about them, but your experiences inspire others and educates them too.

The real key – just ask. Then ask again. And then ask one more time and maybe throw in some humor. People want to support what you are doing, they are just busy and need to be gently reminded.

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