WHEN: Tuesday, April 27, 2010
TIME: 7:00 PM
WHEN's "Health & The Environmental Book Club" will begin an exciting journey that will forever change the way you look at your and your loved ones' health. Reserve your spot now!
Our last pick touched briefly on the history of the pink ribbon. This month's pick, "Pink Ribbons, Inc. - Breast Cancer and the Politics of Philanthropy", explores the truth behind cause-related marketing. "..companies and brands associate themselves with a cause as a means to build the reputation of a brand, increase profit, develop employee loyalty to the company, and add to their reputation as good corporate citizens." But do we know where the money goes when we buy 'pink' products or should we think before we pink? Have a good read!
To learn more about WHEN's book club, click here.
For more information and to reserve your spot, visit WHEN on MeetUp.Com or contact Fran Maclure, WHEN Outreach Coordinator through our office.
