Blog submission guidelines for WTF


Our Wannabe Toxic Free (WTF) campaign welcomes well-researched blog posts from experts in their field on timely, relevant topics. The post must be useful to the readers of this blog and be accurately sourced and researched.

We are particularly interested in toxic free options or awareness around:

  • Beauty / Personal care products
  • Home
  • Baby or Children
  • Food
  • Office / Work / Technology

Guest posts must be original and may not have been published elsewhere online, though you may publish to your own blog once it is up on our website.  All submissions will be verified for originality.

Posts must be submitted with any photos (at least 960 x 440 pixels, with captions & credits included) or videos you would like to embed. Photos & videos are strongly encouraged.

We are looking for the following:

1. Posts should be 350 words to 700 words and stick to one topic or idea.

2. Posts should use conversational language, blog posts should explain things clearly, provide background information on a subject, and use specific examples to illustrate a point.

3. Online attention spans are short, and people rarely read web pages word-by-word. Posts should employ scannable tactics such as:

  • Highlighted keywords
  • Bulleted lists
  • Short paragraphs
  • Short sentences
  • One idea per paragraph

4. Clearly state your main point at the beginning of your post and include supporting information in subsequent paragraphs.

5. The post title should be five to eight words and contain the person or concept featured in the post to help grab readers’ attention.

6. A strong blog post includes links to other sites, blogs, and partner organizations. Blog posts should be submitted as a Word document with hyperlinks embedded in the post.

7. Whenever possible, blog posts should incorporate multimedia features, including embedded videos, images, and infographics, to provide compelling and easily digestible content for readers. The shorter the video, the more likely people will watch it through to completion.

8. Encourage reader interaction by providing a clear call to action, such as asking readers to sign an online pledge, post their thoughts in the comments section, or share the piece with their networks on Twitter or Facebook.

9. If you haven’t previously been published on WHEN, please submit an author profile with your post, including a short bio (three to five sentences), a headshot (at least 300 x 290 pixels), the URL of your website, and the URL of your Twitter handle (if you have one).


Thank you for your interest in writing a blog for WHEN!


Please send your submissions or questions to


(Blog guidelines adapted from Impatient Optimists of the Gates Foundation)