Take Action for Prevention this Month!

We are off - Cancer Prevention Challenge 2015 is launched!


The World Health Organization states that, “prevention offers the most cost-effective long-term strategy for the control of cancer,” and cites a variety of preventable factors which can lead to cancer in our daily lives, including pollution, occupational carcinogens, and radiation.

Register NowJoin other individuals and businesses that have stood up for cancer prevention!  Make a difference in the fight against cancer…  

Cick here to find out more about how you can participate.

Why prevention?

In 1962, when Rachel Carson’s world-awakening book, Silent Spring, was published, cancer struck one in every four Canadians. These were shocking statistics back then. In what became one of the best-selling books of the 20th century, Carson urged governments to seize the ‘golden opportunity’ to prevent cancer, rather than solely focusing on treatment and research for the cure. But with little attention paid to prevention over the past 40+ years, cancer rates continue to increase. Currently, nearly one in two males in Canada and over one third of females will be diagnosed with cancer at some point in their lives. Cancer is now the leading cause of death in Canada. Every April and October – the two ‘cancer months’ on our calendar – we are urged to adopt healthy lifestyle choices, which is indeed very good advice. Not smoking, eating plenty of fresh, whole – preferably organic – foods and getting regular exercise are all essential to good health. So is maintaining a healthy body weight, being moderate with alcoholic beverages, and reducing UV radiation exposures. The carcinogens in our air, water and food – those scores of toxic hitch-hikers we don’t choose – are often an afterthought in Canadian cancer messages, as are the serious hazards in our homes and workplaces. The Cancer Prevention Challenge is designed to draw attention to these unnecessary and preventable risks.

For those in whom cancer is already a hidden or visible presence, efforts to find cures must of course continue. But for those not yet touched by the disease and certainly for the generations as yet unborn, prevention is the imperative need.”  

Rachel Carson, Silent Spring (1962)

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